25 Excellent Packaging Design

alexandra — Sat, 09 May 2009 08:32:39 +0000

Packaging design is always fascinating. Packaging design industry attracts some of the most talented young designers in graphic design industry. Some of the design example here are from student’s school project and yet we can already tell that our supermarket shelf will not be boring in the future. You can never underestimate the power of box

Packaging has power — enormous power — over what we buy. The fashions we wear express who we are. Packaging does that for products. We identify with a product because we believe that it does for us what we wish it to do. And as any brand manager will tell you, we buy the “brand promise” and the package carries a lot of that promise.