In order to have maximum clicks for Google AD (pay per click), you need to place the AD at a clever place so it gets some attention and “trick” people to click it. Of course, it does not always work, especially for those experienced internet users, but  we still can learn some tips from the examples below.

Make your AD look like sidebar navigation

Style your text ad same as sidebar navigation and don’t say anything like sponsor or AD

Place text ad under title and above content

This place isn’t good for banners cause people expect to see some text right after title. Banner will only make this skip the section.

Place text AD under search form

pretend it is part of the search form or search suggestion

Banner ad above image content

If you have some content images, it is good to mix banner with them.  Real content can be even smaller than the AD

Expand the ad but not the real content

Get a expandable area? Show the visitor the AD but not real content. People usually rush into clicking what they see.

Place ad as part of the navigation

Make your text ad links look like a navigation. This usually works

Place text AD above breadcrumbs

This is another good place to make the ad looks like navigation.